Traffic Drop & Google Update Recovery
A sudden traffic drop is stressful, and guessing at the cause makes it worse. It could be a Google core or spam update, a technical change, AI Overviews taking your clicks, or competitors overtaking you. This audit finds the real cause with data, then gives you a recovery plan that addresses it, not the symptoms.
What's included
- ✓Timeline of your traffic against confirmed Google updates and site changes
- ✓Split of losses by page type, query type and country
- ✓Check for clicks lost to AI Overviews and SERP feature changes
- ✓Content quality and helpfulness review of the pages that lost most
- ✓Technical regression check covering migrations, releases, indexing and rendering
- ✓Spam policy and manual action review
- ✓Competitor analysis for the queries you lost
What you get
- →A clear diagnosis of what caused the drop, with evidence
- →A recovery plan ranked by expected impact
- →Page-level recommendations for your most affected pages
- →A walkthrough call and an honest view of how recoverable the loss is
Timeline
7–10 business days. Price: Request a quote
How it works
- 1
Timeline
I line up your traffic with updates
- 2
Segment
Losses are split by page
- 3
Diagnose
Each hypothesis is tested against data until one holds.
- 4
Recover
You get a ranked recovery plan and support while you act on it.
Results
FAQ
How fast can traffic recover?
Technical causes can recover within weeks of a fix. Core update losses usually need quality improvements and often recover only with a later update, which can take months.
Can you tell if AI Overviews took our clicks?
Yes, in most cases. If impressions held steady while clicks fell on informational queries that now show an AI Overview, that is the typical pattern, and the plan changes accordingly.
We were penalized. Can you help?
Yes. I have recovered a site from a soft Google penalty through link cleanup, structured data fixes and rebuilt processes; Redwerk then grew 3.2x in traffic.
What do you need from me?
Read access to Google Search Console and GA4, plus a list of major site changes, releases or migrations in the last 12 months.
What if the drop is not recoverable?
I'll tell you honestly. Sometimes the demand moved to AI answers or the SERP changed for good, and the better move is to shift focus to other queries or channels.