Redwerk: Traffic 3.2x, conversions 1.5x

Challenge

Redwerk was under a soft Google penalty with almost no rankings in a highly competitive IT niche. The backlink profile was weak, negative SEO attacks were ongoing, structured data was broken, and there were no SEO processes left to trust.

Approach

• →Ran a full SEO detox: removed toxic links and built a disavow strategy.
• →Fixed structured data errors and key on-page issues.
• →Built an SEO workflow from scratch with documentation, reporting and repeatable processes.
• →Rebuilt authority with a targeted link-building program.

Result

The site recovered and grew: traffic 3.2x and conversions 1.5x. Search Console impressions doubled and clicks grew 1.6x year over year (March 2021 to March 2022), and "mobile application development services" reached the US top 10.

Keyword wins

• mobile application development services (KD 59, 1.2k/mo): top 10