Content Audit
Most sites publish more than they maintain. Over time, outdated posts, overlapping articles and pages that never matched search intent drag the whole site down. A content audit sorts every important page into a clear decision and shows how to turn your best pages into the ones Google ranks and AI assistants quote.
What's included
- ✓Inventory of your content with traffic, rankings, links and conversions per URL
- ✓Keep, merge, rewrite or remove decision for every page in scope
- ✓Cannibalization check for pages competing for the same queries
- ✓Search intent review against what currently ranks
- ✓Helpfulness and E-E-A-T review of your key pages
- ✓Citability review for AI answers with clear, self-contained passages
What you get
- →A spreadsheet with a decision and reason for every page
- →A redirect map for merged and removed pages
- →Rewrite briefs for your highest-potential pages
- →A content roadmap for the next quarter
Timeline
7–10 business days. Price: Request a quote
How it works
- 1
Inventory
I pull every page with its performance data.
- 2
Evaluate
Each page is checked for intent
- 3
Decide
Every page gets a decision and a reason.
- 4
Roadmap
You get briefs and a prioritized plan for the next quarter.
Results
FAQ
Will deleting content hurt our traffic?
Removing or merging the right pages usually helps: it concentrates authority and removes weak pages that dilute the site. Every removal comes with a redirect plan so no valuable link is lost.
How many pages can you audit?
Typically up to a few thousand URLs. For larger sites I audit by section and template and sample the long tail.
Do you write the new content?
The audit includes rewrite briefs. Writing itself can be added separately, either by me or by your writers using the briefs.
What makes content citable by AI?
Clear answers near the top of each section, specific facts and numbers, consistent entity names and clean structure. AI assistants prefer passages they can quote without rewriting.
Who is this for?
Companies with a blog or resource section of 100+ pages that grew without a strategy, or whose traffic has slowly declined after Google updates.