Numo ADHD: Organic traffic from 21k to 38k clicks/month

Challenge

Numo had a promising app and some blog content but no SEO or ASO strategy. Posts were unoptimized, technical gaps limited crawling, and translation budget went to pages that brought nothing.

Approach

• →Built a product-led SEO roadmap that turned app features into searchable tools such as ADHD tests, timers and planners.
• →Re-optimized existing posts for intent, metadata and internal linking.
• →Switched off low-value translated sections to focus resources on content that converts.
• →Improved App Store metadata, keywords and screenshots alongside SEO.
• →Ran a lean team of freelance writers, link builders, translators and a developer.

Result

Organic clicks grew from 21k to 38k a month between December 2023 and June 2024, and installs rose 60% with SEO and ASO working together. Growth continued after active publishing slowed.

Keyword wins

• adhd memes (USA, 4.3k/mo): #53 → #1
• best apps for adhd (USA, 1k/mo): #48 → #8