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QAwerk: Organic traffic 5x, conversions 1.6x
Software testing services (USA, B2B) · SEO Specialist → Team Lead
- Organic traffic
- 5x
- Organic conversions
- 1.6x
- Search Console clicks
- 2.1x YoY
Challenge
The site started from almost zero: weak SEO, no authority and nearly no organic visibility. Management limited how much the site structure could grow, in a niche with modest search volumes.
Approach
- →Fixed on-page SEO with clearer intent, keyword enrichment and better internal linking.
- →Launched a link-building program combining guest posts, community links and paid placements.
- →Focused on high-converting service pages for QA and testing services.
- →Tested an early AI-plus-human editing workflow; the resulting listicle won strong visibility.
- →Managed a small SEO team.
Result
Organic traffic grew 5x and organic conversions 1.6x (March 2020 to March 2022). Search Console clicks grew 2.1x year over year, and "qa company" reached the top 5 in the US.
Keyword wins
- qa company (KD 48, US): top 5
Proof
Tools used
Google Analytics · Google Search Console · Ahrefs · Serpstat · Semrush · Screaming Frog