Lazarev: AI discovery traffic: 0 → 463 monthly LLM sessions

Challenge

Lazarev competes for enterprise design projects against established studios such as Clay, Ramotion and Digital Silk. The goal was a scalable organic acquisition system that brings high-value enterprise leads, while search behaviour was shifting toward AI-powered discovery. The strategy had to win in classic search engines and in answer engines at the same time.

Approach

• →Built a large-scale SEO content system and shipped 400+ content items.
• →Added a local SEO layer across US markets with geo-targeted pages and managed Google Business Profiles.
• →Structured content for answer engines with FAQ schema, entity-based markup and self-contained answer blocks.
• →Optimized key pages for visibility in ChatGPT, Perplexity, Gemini and Claude.
• →Rebuilt internal linking around topical clusters.
• →Set up AI answer monitoring to track brand mentions and share of voice in generative search.

Result

Organic growth of 2.7x and a new acquisition channel from AI platforms: from zero to 463 monthly sessions referred by LLMs. Competitive commercial terms moved to the top of Google.

Keyword wins

• digital product design agency (KD 83, 700/mo): #3 → #1
• ux research agency (KD 10, 1,000/mo): #57 → #2
• design agency (KD 89, 5,400/mo): 100+ → #6