JetBrains (Wave.video): Organic traffic 100x, paid upgrades 2.5x

Challenge

Wave.video competes with Adobe, Canva, Vimeo, Veed.io and Microsoft Clipchamp. The site had a strong technical foundation but no on-page SEO, little off-page authority and no structured content strategy.

Approach

• →Built a scalable link-building program with high-authority SaaS partners, guest posts and proactive outreach.
• →Set up a content production flow driven by keyword research and search intent.
• →Extended the site with new topical clusters of landing pages and blog posts.
• →Applied international SEO practices to capture global markets.
• →Worked with the dev team to ship SEO changes fast; 90% of the marketing budget moved into SEO.

Result

Organic traffic grew 100x year over year (March 2022 to March 2023), and paid upgrades grew 2.5x within seven months.

Keyword wins

• mp3 converter (KD 45, 197k/mo): 100+ → #4
• audio trimmer (KD 63, 11k/mo): 100+ → #9
• video editor free (KD 87, 28k/mo): #44 → #10